All skillsGTM Skills Directory
ContentMessaging · NarrativeSocial · Content

Social Media Management

Create, optimize, analyze, and repurpose social media content across LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, and YouTube.

by Manoj Bajaj·MIT·★ 51 on GitHub·updated 2026-05-08
claude plugin marketplace add manojbajaj95/claude-gtm-plugin

Description

Create, optimize, analyze, and repurpose social media content across LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, and YouTube. Covers content pillars, hook formulas, platform-specific formats, visual dimensions, content calendars, engagement routines, and performance analytics.

What this skill does

  1. 1Builds a content pillar framework (3-5 pillars) and maps them to a weekly posting calendar across LinkedIn, Twitter/X, Instagram, TikTok, and Pinterest.
  2. 2Generates platform-specific content using proven hook formulas (curiosity, story, value, contrarian) adapted to each platform's format and character limits.
  3. 3Repurposes a single piece of pillar content into 6+ formats: LinkedIn post, Twitter thread, Instagram carousel, Reel, TikTok script, and quote graphic.
  4. 4Provides exact image dimensions per platform and AI image generation prompts for social graphics.
  5. 5Analyzes performance data (engagement rate, reach, click-through) and produces optimization recommendations by platform.

When to use

  • Creating a week of social content across multiple platforms from a single topic or blog post.
  • Building a content calendar for a new brand or persona starting from scratch.
  • Diagnosing why reach or engagement is declining on a specific platform.
  • Producing platform-specific captions, hooks, and hashtag strategies for a campaign or product launch.

Tools used

LinkedIn· SocialTwitter· SocialInstagram· SocialFacebook· SocialTikTok· SocialYouTube· Social

Best for

Marketing ManagerProduct Marketing ManagerFounder / CEOAgency / Consultant

Format

FrameworkTemplateWorkflowGeneratorAnalyzerPlaybook

Frequently asked questions

What is Social Media Management?

Social Media Management is a Claude Code skill for content by Manoj Bajaj. Create, optimize, analyze, and repurpose social media content across LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, and YouTube.

When should I use Social Media Management?

Creating a week of social content across multiple platforms from a single topic or blog post. Building a content calendar for a new brand or persona starting from scratch.

How do I install Social Media Management?

Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Social Media Management free to use?

Yes. Social Media Management is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.

Source repository

manojbajaj95/claude-gtm-plugin★ 51 · 11 forks
View source SKILL.md →Repo on GitHub →

More from manojbajaj95/claude-gtm-plugin

Ab Test Setup
When the user wants to plan, design, or implement an A/B test or experiment.
Ad Campaign Management
Use when creating, managing, or optimizing paid advertising campaigns across any platform.
App Store Optimization
ASO tools for researching keywords, optimizing metadata, analyzing competitors, and improving app store visibility on Apple App Store and Google Play Store.
Blog Writing Specialist
Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content.
Brand Messaging And Positioning
Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value P...
Challenge Funnel
This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions ch...

Other skills that might interest you

Social Content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.
Social Media Analyzer
Social media campaign analysis and performance tracking.
Social Media Manager
When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms.
Video Clipper
Repurposes long-form video — podcasts, interviews, conference talks — into short-form vertical clips for Instagram Reels, TikTok, and YouTube Shorts.
Webinar Content And Events
This skill covers two related use cases: (1) Creating high-converting webinar registration and event landing pages, and (2) Repurposing webinar recordings in...
Goose Graphics Create Format
Creates a new graphics format spec (custom canvas dimensions + content rules) and publishes it to the Gooseworks library so any agent can render against it.