Marketing Strategy
Product marketing strategy, positioning, and competitive intelligence for B2B SaaS.
claude plugin marketplace add manojbajaj95/claude-gtm-pluginDescription
Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product mark...
What this skill does
- 1Maps where the product sits on the PMF spectrum (problem fit through moat fit) and identifies which signals confirm or deny readiness to scale.
- 2Applies April Dunford's positioning method — competitive alternatives, unique attributes, value mapping, best-fit customers, category, trend — to produce a positioning template.
- 3Sizes market opportunity with TAM, SAM, and SOM and validates with bottom-up conversion math.
- 4Builds competitive battlecards with strengths, weaknesses, win/loss talk tracks, and objection-handling proof points per competitor.
- 5Creates a product marketing context document capturing ICP, personas, pain points, competitive landscape, customer language, and brand voice for all other marketing skills to reference.
When to use
- You are repositioning a product and need a structured method to find a defensible category or differentiated angle.
- You want to build battlecards and competitive intelligence that your sales team can use in deals.
- You are pre-launch and need ICP definition, messaging hierarchy, and a working backwards PR/FAQ before building.
- You want to assess PMF maturity and decide whether you have enough signal to start scaling acquisition.
Tools used
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Frequently asked questions
What is Marketing Strategy?
Marketing Strategy is a Claude Code skill for content by Manoj Bajaj. Product marketing strategy, positioning, and competitive intelligence for B2B SaaS.
When should I use Marketing Strategy?
You are repositioning a product and need a structured method to find a defensible category or differentiated angle. You want to build battlecards and competitive intelligence that your sales team can use in deals.
How do I install Marketing Strategy?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Marketing Strategy free to use?
Yes. Marketing Strategy is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.