Content Strategy And Planning
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messag...
claude plugin marketplace add manojbajaj95/claude-gtm-pluginDescription
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content researc...
What this skill does
- 1Defines three to five content pillars aligned to the ICP's pain points and buyer journey stages.
- 2Maps keywords to awareness, evaluation, decision, and implementation intent with volume and difficulty guidance.
- 3Builds a monthly editorial calendar with content types, channels, publish cadence, and ownership fields.
- 4Applies AIO principles (question-first headers, quotable statements, structured data) to optimize content for AI search retrieval.
- 5Creates SEO-complete content briefs for writers, including primary and secondary keywords, E-E-A-T requirements, and on-page checklist.
When to use
- You are starting content from scratch and need to decide what to write, for whom, and in what order.
- You want a brief template that gives writers everything they need to produce SEO-compliant articles.
- You need to optimize existing content for both traditional search and AI-generated answer surfaces.
- You want a content ROI model that ties traffic and engagement metrics back to pipeline and revenue.
Tools used
Best for
Format
Frequently asked questions
What is Content Strategy And Planning?
Content Strategy And Planning is a Claude Code skill for content by Manoj Bajaj. Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messag...
When should I use Content Strategy And Planning?
You are starting content from scratch and need to decide what to write, for whom, and in what order. You want a brief template that gives writers everything they need to produce SEO-compliant articles.
How do I install Content Strategy And Planning?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Content Strategy And Planning free to use?
Yes. Content Strategy And Planning is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.