ContentMessaging · Narrative
Value Story Framework
Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Translates discovery call insights into a quantified impact statement with a clear time horizon.
- 2Breaks the headline number into 3-4 driver pillars, each backed by data, benchmarks, or analyst references.
- 3Attaches customer stories, product metrics, or third-party proof to each driver for credibility.
- 4Produces an ROI/TCO worksheet with transparent assumptions and scenario toggles.
- 5Outputs an executive one-pager formatted for CXO readouts and RFP narrative sections.
When to use
- Converting discovery findings into a financial story for an executive briefing or proposal.
- Aligning sellers, value engineers, and finance on shared ROI assumptions before a major pitch.
- Preparing the narrative section of an RFP response that requires quantified business impact.
- Building a business case that needs sensitivity ranges to hold up under executive scrutiny.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateWorkflow
Frequently asked questions
What is Value Story Framework?
Value Story Framework is a Claude Code skill for content by GTM Agents. Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits.
When should I use Value Story Framework?
Converting discovery findings into a financial story for an executive briefing or proposal. Aligning sellers, value engineers, and finance on shared ROI assumptions before a major pitch.
How do I install Value Story Framework?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Value Story Framework free to use?
Yes. Value Story Framework is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Board Deck Builder
Assembles comprehensive board and investor update decks by pulling perspectives from all C-suite roles.
Landing Page Generator
Generates high-converting landing pages as complete Next.js/React (TSX) components with Tailwind CSS.
Marketing Context
Create and maintain the marketing context document that all marketing skills read before starting.
Marketing Psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Marketing Strategy Pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
Seo Auditor
| Scan and optimize documentation files for SEO.