ContentMessaging · Narrative
Value Messaging
Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Summarizes each packaging tier's target buyer and core outcomes in plain language.
- 2Lists three to four quantified value pillars per tier with customer proof attached.
- 3Maps common pricing objections to rebuttals and trade-up logic for deal desk use.
- 4Outlines upgrade triggers and upsell conversation starters aligned to usage signals.
- 5Includes TCO comparisons versus status quo or key competitors to anchor value.
When to use
- Preparing sales and CS teams for a pricing launch with tier-specific talk tracks.
- Writing website or product copy that clearly explains packaging differences to buyers.
- Equipping deal desk with objection responses before a competitive pricing negotiation.
- Ensuring messaging stays consistent across PMM, sales, and CS after a tier refresh.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Value Messaging?
Value Messaging is a Claude Code skill for content by GTM Agents. Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
When should I use Value Messaging?
Preparing sales and CS teams for a pricing launch with tier-specific talk tracks. Writing website or product copy that clearly explains packaging differences to buyers.
How do I install Value Messaging?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Value Messaging free to use?
Yes. Value Messaging is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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