ContentMessaging · Narrative
Storytelling
`` "Most {persona}s today face {pain}.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsDescription
`` "Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}." ``
What this skill does
- 1Identifies the customer persona as hero and maps the core obstacle they face.
- 2Structures narratives using the SCAR arc: Situation, Complication, Action, Resolution.
- 3Develops persona characterization with motives, stakes, and representative quotes.
- 4Grounds the story in specific metrics, vivid examples, and concrete sensory detail.
- 5Ties the resolution to product value and an explicit CTA, then logs the story in an inventory tracker.
When to use
- Crafting a cohesive narrative for a product launch, campaign, or investor deck.
- Translating technical product capabilities into relatable customer-centered stories.
- Coaching SDRs or spokespeople to deliver a more compelling pitch.
- Building a story inventory to power future case studies, ads, or social content.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateTracker
Frequently asked questions
What is Storytelling?
Storytelling is a Claude Code skill for content by GTM Agents. `` "Most {persona}s today face {pain}.
When should I use Storytelling?
Crafting a cohesive narrative for a product launch, campaign, or investor deck. Translating technical product capabilities into relatable customer-centered stories.
How do I install Storytelling?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Storytelling free to use?
Yes. Storytelling is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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