ContentContent · Ops
Publishing Process
Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Runs a pre-flight checklist covering brief approval, assets, localization, and legal sign-off before any page goes live.
- 2Validates CMS and code quality: metadata, schema markup, internal links, Core Web Vitals budgets, responsive design.
- 3Confirms analytics and tracking are wired up: UTMs, event triggers, conversion modules, A/B test configs.
- 4Orchestrates launch controls including staging reviews, smoke tests, rollback plans, and comms schedules.
- 5Captures a post-launch baseline snapshot and sets monitoring alerts to catch indexation or performance issues early.
When to use
- A multi-team content release (writers, designers, legal, web) needs a coordinated go-live process.
- SEO assets must clear quality, accessibility, and analytics requirements before publishing.
- A previous launch missed deadlines or went live with tracking gaps and you want a repeatable fix.
- Engineering deploys are happening alongside content updates and you need a combined QA runbook.
Best for
Marketing Manager
Format
FrameworkTemplateGeneratorTrackerPlaybook
Frequently asked questions
What is Publishing Process?
Publishing Process is a Claude Code skill for content by GTM Agents. Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.
When should I use Publishing Process?
A multi-team content release (writers, designers, legal, web) needs a coordinated go-live process. SEO assets must clear quality, accessibility, and analytics requirements before publishing.
How do I install Publishing Process?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Publishing Process free to use?
Yes. Publishing Process is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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