Objection Handling
Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Diagnoses the objection category (budget, timing, competition, information gap) and root cause before drafting a response.
- 2Constructs replies using the LACE structure: empathy statement, relevant proof point, and a clear next-step CTA.
- 3Adapts the same response backbone to email, phone, and social formats.
- 4Generates battlecard snippets and micro case studies mapped to specific objections.
- 5Logs objection patterns and outcomes to refine messaging and inform enablement content over time.
When to use
- Prospects push back on price, timing, or an incumbent vendor and reps need a ready response.
- SDR or AE enablement teams are building talk tracks or battlecards.
- A deal is stalling after a discovery call and you need a follow-up that addresses the stated concern.
- Marketing wants to know which objections recur most so content can preemptively address them.
Best for
Format
Frequently asked questions
What is Objection Handling?
Objection Handling is a Claude Code skill for discovery by GTM Agents. Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
When should I use Objection Handling?
Prospects push back on price, timing, or an incumbent vendor and reps need a ready response. SDR or AE enablement teams are building talk tracks or battlecards.
How do I install Objection Handling?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Objection Handling free to use?
Yes. Objection Handling is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.