ContentMessaging · Narrative
Messaging Frameworks
Use when building message houses, key statements, and proof structures for announcements or crises.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Builds a message house with a headline claim, two to three supporting proof pillars, and evidence.
- 2Develops FAQs with short and long answers per question, assigned to named spokespersons.
- 3Creates guardrails documenting words to avoid, unsupported claims, and regional sensitivities.
- 4Produces short and long versions of each message for press releases, interviews, and social.
- 5Updates frameworks quarterly to reflect product roadmap and market shifts.
When to use
- Preparing consistent talking points across spokespeople for a PR or AR launch.
- Aligning cross-functional teams on a single narrative before a major announcement.
- Responding quickly to a media inquiry or crisis requiring consistent, approved statements.
- Refreshing messaging after a competitive shift or significant product update.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Messaging Frameworks?
Messaging Frameworks is a Claude Code skill for content by GTM Agents. Use when building message houses, key statements, and proof structures for announcements or crises.
When should I use Messaging Frameworks?
Preparing consistent talking points across spokespeople for a PR or AR launch. Aligning cross-functional teams on a single narrative before a major announcement.
How do I install Messaging Frameworks?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Messaging Frameworks free to use?
Yes. Messaging Frameworks is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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