ContentMessaging · Narrative
Messaging Framework
Use to structure value propositions, proof points, and objection responses for enablement assets.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines persona, current pains, and desired state as the foundation for each value message.
- 2Articulates two to three core benefit pillars with supporting proof, customer quotes, and ROI data.
- 3Maps common objections to concise, field-tested responses.
- 4Specifies recommended CTAs and next steps (demo, workshop, business case) per persona and stage.
- 5Organizes output into a message house worksheet and a story library index for ongoing reference.
When to use
- Creating sales plays, launch content, or talk tracks for a new product or feature.
- Competitive or market shift requires refreshing value messaging across segments.
- Enabling partners, CS teams, or new hires with a consistent narrative framework.
- Messaging is inconsistent across reps and a shared message house is needed to standardize.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplate
Frequently asked questions
What is Messaging Framework?
Messaging Framework is a Claude Code skill for content by GTM Agents. Use to structure value propositions, proof points, and objection responses for enablement assets.
When should I use Messaging Framework?
Creating sales plays, launch content, or talk tracks for a new product or feature. Competitive or market shift requires refreshing value messaging across segments.
How do I install Messaging Framework?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Messaging Framework free to use?
Yes. Messaging Framework is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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