ContentMessaging · Narrative
Message Architecture
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Captures persona, core pain, and desired outcome as the foundation for all messaging decisions.
- 2Defines a primary value proposition paired with the emotional appeal appropriate for each audience.
- 3Assembles proof points including metrics, customer quotes, and product differentiators.
- 4Builds a hook bank with copywriting formulas mapped to specific channels.
- 5Creates a CTA matrix matching persona and funnel stage to the right call to action and urgency modifier.
When to use
- Creating messaging for a new campaign, product feature, or persona from scratch.
- Auditing copy across channels for consistency against a single messaging source of truth.
- Onboarding new writers or agencies and providing guardrails on banned phrases and tone.
- Refreshing outdated proof points to reflect current metrics and positioning.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateGeneratorAnalyzerPlaybook
Frequently asked questions
What is Message Architecture?
Message Architecture is a Claude Code skill for content by GTM Agents. Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
When should I use Message Architecture?
Creating messaging for a new campaign, product feature, or persona from scratch. Auditing copy across channels for consistency against a single messaging source of truth.
How do I install Message Architecture?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Message Architecture free to use?
Yes. Message Architecture is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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