Linkedin Ads Audiences

Description

Build and manage LinkedIn Ads audiences, targeting, exclusions, and ABM account lists. Use when the user asks about LinkedIn ad targeting, audience setup, ICP targeting on LinkedIn, exclusion lists, ABM targeting, company lists vs contact lists, audience sizes, remarketing audiences, or Audience Expansion. Triggers on "LinkedIn targeting", "LinkedIn audience", "exclusion list", "ABM targeting",...

What this skill does

1. 1Builds three high-performing LinkedIn audience types: remarketing pools from site and ad interactions, tiered account lists for ABM, and open opportunity segments for pipeline acceleration.
2. 2Recommends company list uploads over contact list uploads because match rates are 95-100% versus 30-70% for contact-based targeting.
3. 3Constructs exclusion lists covering competitors, existing customers, wrong seniority levels, and login page visitors to avoid wasting impressions.
4. 4Sets impression caps at 500 impressions per company per week to prevent large accounts from consuming disproportionate budget.
5. 5Disables Audience Expansion by default and separates personas into distinct campaigns for tailored messaging.

When to use

• You're setting up LinkedIn Ads for the first time and need to define your ICP audience correctly before spending budget.
• Your ads are reaching the right company size but wrong seniority levels and you need to tighten targeting with exclusions.
• You have a list of 100-200 target accounts and want to set up matched company list targeting for an ABM campaign.
• You want to build remarketing audiences from site visitors and prior ad interactions before launching a bottom-funnel campaign.

Tools used

Frequently asked questions