Persona Mapping
Map buying committee personas within target accounts for ABM and outbound campaigns.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Map buying committee personas within target accounts for ABM and outbound campaigns. Use when the user asks about persona mapping, buying committee identification, persona-based messaging, JTBD mapping, champion vs economic buyer targeting, persona prioritization, or campaign naming for persona tracking. Triggers on "persona mapping", "buying committee", "champion", "economic buyer", "technical...
What this skill does
- 1Maps the buying committee into 5 roles (Champion, Economic Buyer, End User, Technical Evaluator, Blocker) with budget allocation guidance per role.
- 2Defines persona attributes for each role: title patterns, JTBD, pain points, success metrics, and content preferences.
- 3Builds a messaging matrix with different JTBDs, pain points, and CTAs per persona at each funnel stage.
- 4Recommends LinkedIn targeting approach: company list plus native filters for 95-100% match rate vs contact list upload at 30-70%.
- 5Generates campaign naming conventions that encode persona and intent for performance tracking.
When to use
- You are running an ABM campaign and need to know which roles to target first and with what budget split.
- Your messaging is one-size-fits-all and you need to adapt it for different seniority levels and functions.
- You want to set up separate LinkedIn ad campaigns per persona with distinct ad copy and CTAs.
- You are entering a new vertical and need to identify who the Champion vs Economic Buyer typically is.
Tools used
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Frequently asked questions
What is Persona Mapping?
Persona Mapping is a Claude Code skill for sourcing by Sacha Ranasinghe (ColdIQ). Map buying committee personas within target accounts for ABM and outbound campaigns.
When should I use Persona Mapping?
You are running an ABM campaign and need to know which roles to target first and with what budget split. Your messaging is one-size-fits-all and you need to adapt it for different seniority levels and functions.
How do I install Persona Mapping?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Persona Mapping free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.