Lifecycle Mapping
Use this five-stage blueprint when large GTM initiatives require orchestration across demand gen, lifecycle, and RevOps teams:
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines lifecycle stages (activation, adoption, expansion, churn prevention) with entry and exit criteria.
- 2Maps signals - product milestones, score thresholds, purchase events - to each stage.
- 3Designs touch architecture specifying channel mix, cadence, and personal vs automated coverage.
- 4Builds SLA matrices linking each stage to owners, response times, and fallback procedures.
- 5Embeds experiment slots at key stages to test hooks, cadences, and offers systematically.
When to use
- Planning a new onboarding, renewal, or churn-prevention automation program from scratch.
- Auditing existing journeys to find coverage gaps or contacts receiving too many touches.
- Aligning marketing, CS, and sales on which automations own which lifecycle stages.
- Preparing a weekly campaign status update across demand gen, lifecycle, and RevOps stakeholders.
Best for
Format
Frequently asked questions
What is Lifecycle Mapping?
Lifecycle Mapping is a Claude Code skill for content by GTM Agents. Use this five-stage blueprint when large GTM initiatives require orchestration across demand gen, lifecycle, and RevOps teams:
When should I use Lifecycle Mapping?
Planning a new onboarding, renewal, or churn-prevention automation program from scratch. Auditing existing journeys to find coverage gaps or contacts receiving too many touches.
How do I install Lifecycle Mapping?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Lifecycle Mapping free to use?
Yes. Lifecycle Mapping is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.