ContentMessaging · Narrative
In App Messaging Kit
Library of in-product message patterns, triggers, and targeting rules.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Builds a trigger matrix covering event-based, state-based, and contextual in-product triggers.
- 2Catalogs message patterns (tooltip, modal, checklist, banner, coachmark, chat prompt) with usage guidance.
- 3Defines targeting rules by persona, plan tier, usage depth, and lifecycle stage.
- 4Sets measurement plans with CTR, completion, and conversion metrics plus guardrails.
- 5Covers localization copy guidelines, fallback flows, and escalation options for accessibility.
When to use
- Designing nudges, tooltips, or walkthroughs for a new onboarding flow or feature launch.
- Coordinating in-app messaging with email and chat to avoid notification overload.
- Testing personalization ideas tied to specific usage milestones or account cohorts.
- Tying each in-product message to a single next-best-action to reduce drop-off.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateTrackerPlaybook
Frequently asked questions
What is In App Messaging Kit?
In App Messaging Kit is a Claude Code skill for content by GTM Agents. Library of in-product message patterns, triggers, and targeting rules.
When should I use In App Messaging Kit?
Designing nudges, tooltips, or walkthroughs for a new onboarding flow or feature launch. Coordinating in-app messaging with email and chat to avoid notification overload.
How do I install In App Messaging Kit?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is In App Messaging Kit free to use?
Yes. In App Messaging Kit is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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