Enrollment Persona Playbook
Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Builds detailed persona canvases covering demographics, motivations, barriers, and channel preferences for each enrollment segment.
- 2Maps personas to journey stages (inquiry, application, admission, enrollment, retention) with stage-specific messaging cues.
- 3Produces a messaging architecture with value pillars, proof points, offer tiers, and objection handling per persona.
- 4Pairs each persona with a recommended channel mix, content format guidance, and KPIs to measure conversion at each stage.
When to use
- Planning enrollment marketing campaigns across multiple segments (K-12, higher-ed, workforce) that need differentiated messaging.
- Aligning admissions, marketing, and partner teams on who they are targeting and why before a campaign cycle.
- Prioritizing which personas and funnel stages to invest in based on conversion data and health signals.
Best for
Format
Frequently asked questions
What is Enrollment Persona Playbook?
Enrollment Persona Playbook is a Claude Code skill for sourcing by GTM Agents. Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
When should I use Enrollment Persona Playbook?
Planning enrollment marketing campaigns across multiple segments (K-12, higher-ed, workforce) that need differentiated messaging. Aligning admissions, marketing, and partner teams on who they are targeting and why before a campaign cycle.
How do I install Enrollment Persona Playbook?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Enrollment Persona Playbook free to use?
Yes. Enrollment Persona Playbook is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.