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ContentDemand · Campaigns

Editorial Ops

Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Locks an executive thesis and supporting content pillars tied to quarterly GTM objectives.
  2. 2Maps channels (blog, podcast, webinar, newsletter, LinkedIn) against frequency, owners, and CTAs in a cadence grid.
  3. 3Defines production swimlanes from ideation through design and approvals to launch.
  4. 4Builds a distribution tree converting each flagship asset into derivative snippets, paid boosts, and lifecycle inserts.
  5. 5Sets KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before any content leaves drafting.

When to use

  • Building or refreshing a quarterly editorial roadmap aligned to GTM campaigns.
  • Auditing production capacity and approval bottlenecks slowing down content delivery.
  • Translating thought-leadership themes into a weekly publishing schedule across channels.
  • Establishing measurement standards and a post-launch debrief process for the content team.

Tools used

HubSpot· CRMLinkedIn· SocialGoogle Analytics· Analytics

Best for

Marketing Manager

Format

FrameworkTemplateWorkflowAnalyzerTrackerPlaybook

Frequently asked questions

What is Editorial Ops?

Editorial Ops is a Claude Code skill for content by GTM Agents. Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

When should I use Editorial Ops?

Building or refreshing a quarterly editorial roadmap aligned to GTM campaigns. Auditing production capacity and approval bottlenecks slowing down content delivery.

How do I install Editorial Ops?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Editorial Ops free to use?

Yes. Editorial Ops is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

gtmagents/gtm-agents★ 230 · 39 forks
View source SKILL.md →Repo on GitHub →

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