ContentMessaging · Narrative

Crisis Playbooks

Use when incidents occur and you need pre-approved workflows, templates, and escalation paths.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Classifies incidents by severity (P1-P4) with defined response SLAs and approver chains.
  2. 2Maps escalation trees specifying who to notify, in what order, and through which channels.
  3. 3Provides pre-approved message kits: holding statements, customer and partner scripts, social updates.
  4. 4Sequences communications across status page, email, press, social, and internal channels with timing.
  5. 5Tracks sentiment, manages rumor control, and schedules follow-up updates through recovery.

When to use

  • Responding to a service outage, security incident, or regulatory event requiring coordinated messaging.
  • Managing a negative press cycle or social media escalation before it reaches executives.
  • Preparing messaging for sensitive HR or executive news requiring legal and leadership approval.
  • Running a quarterly tabletop exercise to rehearse crisis response procedures.

Best for

Marketing ManagerProduct Marketing Manager

Format

FrameworkTemplateWorkflowTrackerPlaybook

Frequently asked questions

What is Crisis Playbooks?

Crisis Playbooks is a Claude Code skill for content by GTM Agents. Use when incidents occur and you need pre-approved workflows, templates, and escalation paths.

When should I use Crisis Playbooks?

Responding to a service outage, security incident, or regulatory event requiring coordinated messaging. Managing a negative press cycle or social media escalation before it reaches executives.

How do I install Crisis Playbooks?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Crisis Playbooks free to use?

Yes. Crisis Playbooks is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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