ContentAds · Creative
Creative Variants
Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Builds a hook library (benefit, problem, proof, story, contrarian, curiosity) for each campaign.
- 2Maps required formats per channel - video, carousel, single image, text - with specs.
- 3Structures copy using a Hook-Value Proof-CTA formula adapted for each channel and persona.
- 4Tracks variant status from concept through performance snapshot in a central variant tracker.
- 5Flags accessibility, compliance, and landing page alignment requirements for each asset.
When to use
- Starting a new campaign and needing multiple creative angles for testing.
- Refreshing fatigued ads after a CPM or CTR drop signals audience exhaustion.
- Setting up a systematic creative testing program with a clear variant log.
- Repurposing top-performing organic content into paid ad variations.
Best for
Marketing Manager
Format
FrameworkTemplateWorkflowTrackerPlaybook
Frequently asked questions
What is Creative Variants?
Creative Variants is a Claude Code skill for content by GTM Agents. Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
When should I use Creative Variants?
Starting a new campaign and needing multiple creative angles for testing. Refreshing fatigued ads after a CPM or CTR drop signals audience exhaustion.
How do I install Creative Variants?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Creative Variants free to use?
Yes. Creative Variants is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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