Meta Ads Analyzer

Description

Diagnose Meta Ads campaign performance using Meta's actual delivery mechanics — Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue. Identifies the correct evaluation level, checks learning state, and produces a structured report with testable recommendations grounded in marginal efficiency, not average CPA.

What this skill does

1. 1Identifies the correct evaluation level for the campaign setup (CBO = campaign level, ABO = ad set level) before interpreting any metric.
2. 2Checks learning phase status per ad set and applies caveats to any in-learning analysis, blocking premature pause recommendations.
3. 3Diagnoses performance through five Meta-specific lenses: marginal efficiency (Breakdown Effect), ad relevance rankings, auction overlap, pacing patterns, and fluctuation noise vs. real trends.
4. 4Frames every finding in terms of what the delivery system is trying to do, not just what the averages show.
5. 5Produces a structured report with evaluation level, learning status, performance overview, diagnosis by lens, and prioritized recommendations -- each a testable hypothesis with a rollback plan.

When to use

• Your Meta campaign CPA increased and you need to diagnose whether it's a real problem or normal system behavior.
• You're about to scale budget and want a pre-scale audit to confirm the campaign structure supports it.
• A placement or ad set looks like it's underperforming in a breakdown report and you need to know whether to pause it.

Tools used

Frequently asked questions