Meta Ads Campaign Builder
End-to-end Meta Ads campaign builder for Facebook and Instagram.
npx goose-skills installDescription
End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.
What this skill does
- 1Selects the right campaign objective based on your business goal (lead gen, conversions, awareness, traffic) and explains the trade-offs.
- 2Designs the full campaign structure -- prospecting ad sets (interest-based and lookalike), retargeting ad sets (website visitors, lead form abandoners), with audience size targets and exclusions.
- 3Researches competitor ad presence via the Meta Ad Library and uses findings to inform audience strategy and copy angles.
- 4Generates 3-5 ad copy variants per ad set, each testing a different angle (pain, outcome, social proof, contrarian, product-led), formatted for each placement.
- 5Outputs a complete campaign plan with budget allocation, bidding strategy, learning phase guidance, a tracking setup checklist, and a week-by-week monitoring plan.
When to use
- You're launching Meta Ads for the first time and need a complete campaign architecture, not just ad copy.
- Your current Meta campaigns are boosted posts with no real structure and you want to rebuild them properly.
- You're targeting a new ICP segment and need a full audience strategy and ad set structure for that specific market.
Tools used
Best for
Format
Frequently asked questions
What is Meta Ads Campaign Builder?
Meta Ads Campaign Builder is a Claude Code skill for content by GooseWorks AI. End-to-end Meta Ads campaign builder for Facebook and Instagram.
When should I use Meta Ads Campaign Builder?
You're launching Meta Ads for the first time and need a complete campaign architecture, not just ad copy. Your current Meta campaigns are boosted posts with no real structure and you want to rebuild them properly.
How do I install Meta Ads Campaign Builder?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Meta Ads Campaign Builder free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).