ContentAds · Creative
Creative Brief Framework
Use to structure concise creative briefs with goals, audience, and guardrails.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Clarifies business goal, KPIs, and constraints as the first layer so all creative decisions stay grounded in outcomes.
- 2Documents audience personas, pain points, proof points, and tone guardrails in a structured messaging section.
- 3Lists required deliverables, asset specs, channel priority, and logistics (timeline, approvals, budget, contacts) in one scannable doc.
- 4Produces a one-page brief, a stakeholder Q&A worksheet, and a kickoff deck outline with owner assignments.
When to use
- Kicking off a new campaign, product launch, or brand refresh that involves multiple teams or external agencies.
- Onboarding an agency or freelancer with a standardized brief to reduce back-and-forth.
- Aligning marketing, product, and creative on objectives and deliverables before any design work starts.
Best for
Marketing ManagerAgency / Consultant
Format
FrameworkTemplate
Frequently asked questions
What is Creative Brief Framework?
Creative Brief Framework is a Claude Code skill for content by GTM Agents. Use to structure concise creative briefs with goals, audience, and guardrails.
When should I use Creative Brief Framework?
Kicking off a new campaign, product launch, or brand refresh that involves multiple teams or external agencies. Onboarding an agency or freelancer with a standardized brief to reduce back-and-forth.
How do I install Creative Brief Framework?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Creative Brief Framework free to use?
Yes. Creative Brief Framework is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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