ContentContent · Ops
Content Variants
Use when planning, approving, and versioning personalized creative assets.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Catalogs every creative variant with audience, channel, owner, and expiration date.
- 2Documents the approval flow including compliance steps, localization, and accessibility requirements.
- 3Links each variant to storage locations (DAM, CMS, MAP) with version IDs and CDN paths.
- 4Attaches experiment IDs and KPI guardrails to each variant for performance tracking.
- 5Sets refresh cadences, archival rules, and dependency tracking for lifecycle management.
When to use
- Mapping creative requirements for each branch of a personalization decision tree.
- Coordinating design, copy, and legal reviews across multiple channels before launch.
- Auditing which variants are live, expired, or underperforming across a campaign.
- Sunsetting outdated personalized experiences while keeping replacement assets ready.
Best for
Marketing Manager
Format
FrameworkTemplateAnalyzerTrackerPlaybook
Frequently asked questions
What is Content Variants?
Content Variants is a Claude Code skill for content by GTM Agents. Use when planning, approving, and versioning personalized creative assets.
When should I use Content Variants?
Mapping creative requirements for each branch of a personalization decision tree. Coordinating design, copy, and legal reviews across multiple channels before launch.
How do I install Content Variants?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Content Variants free to use?
Yes. Content Variants is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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