ContentContent · Ops
Channel Roadmap Kit
Template system for building quarterly social channel roadmaps with KPIs and experiments.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines channel mandates: role, target audience, KPIs, and health metrics per platform.
- 2Connects business objectives to reach, engagement, and demand generation metrics in a goal and KPI stack.
- 3Documents content themes, tentpole campaigns, evergreen programs, and experiment slots per quarter.
- 4Allocates budget, creators, tooling, and operational support across channels with justification notes.
- 5Produces a channel one-pager, a quarterly roadmap deck with heatmap view, and a budget tracker.
When to use
- Quarterly social strategy planning requires a shareable document aligning stakeholders on priorities and KPIs.
- Communicating trade-offs in channel mix, budget, or bandwidth to leadership.
- Onboarding a new social media manager who needs to understand channel mandates and experiments.
- Auditing whether current channel activity matches stated business objectives.
Best for
Marketing Manager
Format
FrameworkTemplateWorkflowGeneratorTrackerPlaybook
Frequently asked questions
What is Channel Roadmap Kit?
Channel Roadmap Kit is a Claude Code skill for content by GTM Agents. Template system for building quarterly social channel roadmaps with KPIs and experiments.
When should I use Channel Roadmap Kit?
Quarterly social strategy planning requires a shareable document aligning stakeholders on priorities and KPIs. Communicating trade-offs in channel mix, budget, or bandwidth to leadership.
How do I install Channel Roadmap Kit?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Channel Roadmap Kit free to use?
Yes. Channel Roadmap Kit is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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