Case Studies
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Structures customer stories using the CHIC framework: Challenge, Hypothesis, Implementation, and Change (results).
- 2Collects hard metrics (time saved, revenue lift) and qualitative quotes alongside before/after workflow comparisons.
- 3Produces format variations from a shared content core: PDF, one-pager, slide deck, video script, and social tiles.
- 4Packages an enablement bundle with a key stats table, objection responses, and industry filter tags for sales use.
- 5Maintains a modular proof library so validated data points auto-populate future assets.
When to use
- Sales needs tailored proof points for a specific segment or buyer persona ahead of a deal.
- Marketing is launching a campaign that requires social proof or third-party validation.
- Customer success wants a standardized format for capturing and sharing customer wins.
- Creating derivative social content or video scripts from an existing customer story.
Best for
Marketing ManagerProduct Marketing ManagerCustomer Success Manager
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Case Studies?
Case Studies is a Claude Code skill for content by GTM Agents. Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
When should I use Case Studies?
Sales needs tailored proof points for a specific segment or buyer persona ahead of a deal. Marketing is launching a campaign that requires social proof or third-party validation.
How do I install Case Studies?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Case Studies free to use?
Yes. Case Studies is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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