ContentContent · Ops
Budget Optimization
Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Tracks planned vs actual spend against CPA, CPL, pipeline, and ROAS targets in one view.
- 2Applies efficiency bands to flag ad sets for scale-up or pullback based on performance thresholds.
- 3Models reallocation scenarios showing ARR and pipeline impact before moving budget.
- 4Sets daily caps, platform auto-rules, and BI alerts to prevent overspend or underdelivery.
- 5Documents every reallocation decision with rationale for finance and leadership reporting.
When to use
- Running a weekly or monthly budget review across paid channels.
- Making mid-flight adjustments after a channel or ad set shifts significantly from target CPA.
- Preparing reforecast scenarios for a finance review or planning cycle.
- Scaling a high-performing ad set while keeping total spend on plan.
Best for
Marketing Manager
Format
FrameworkTemplateWorkflowTrackerPlaybook
Frequently asked questions
What is Budget Optimization?
Budget Optimization is a Claude Code skill for content by GTM Agents. Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.
When should I use Budget Optimization?
Running a weekly or monthly budget review across paid channels. Making mid-flight adjustments after a channel or ad set shifts significantly from target CPA.
How do I install Budget Optimization?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Budget Optimization free to use?
Yes. Budget Optimization is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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