Brand Narrative Playbook
Messaging and storytelling template that keeps positioning consistent across audiences.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Builds an audience grid mapping ICP, persona, funnel stage, and key pain or aspiration for each segment.
- 2Structures a narrative arc per audience: context, tension, resolution, proof, and CTA tied to brand pillars.
- 3Maintains a proof library with customer references, metrics, analyst quotes, and demo assets organized by pillar.
- 4Provides adaptation guides with tone, length, and channel tweaks so a single narrative scales across formats.
- 5Runs QA checks ensuring each asset hits the required pillar and proof standards before distribution.
When to use
- Defining or refreshing core messaging pillars after a positioning shift, rebrand, or major product change.
- Translating a single brand positioning into distinct talk tracks for sales, product, and customer marketing.
- Auditing a campaign series to check whether story execution is consistent across channels and teams.
Best for
Format
Frequently asked questions
What is Brand Narrative Playbook?
Brand Narrative Playbook is a Claude Code skill for content by GTM Agents. Messaging and storytelling template that keeps positioning consistent across audiences.
When should I use Brand Narrative Playbook?
Defining or refreshing core messaging pillars after a positioning shift, rebrand, or major product change. Translating a single brand positioning into distinct talk tracks for sales, product, and customer marketing.
How do I install Brand Narrative Playbook?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Brand Narrative Playbook free to use?
Yes. Brand Narrative Playbook is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.