DiscoveryCustomer · Research · Pain
Voice Of Customer
Use to design, run, and synthesize customer feedback programs tied to journey stages.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Designs a structured VOC program with objectives, persona scope, sample size, and channel mix per journey stage.
- 2Combines qualitative (interviews, live sessions) and quantitative (NPS, CES, usage data) inputs into a single signal layer.
- 3Tags raw feedback by emotion, friction type, and segment so insights are searchable and comparable across cycles.
- 4Packages findings into actionable artifacts (quote boards, heatmaps, KPI overlays) tied to a signal-to-action tracker.
When to use
- Validating hypotheses before building or reworking a journey stage.
- Setting up a continuous feedback loop across surveys, interviews, support tickets, and community channels.
- Translating a pile of raw customer quotes and NPS comments into prioritized product or CS actions.
Best for
Account ExecutiveProduct Marketing Manager
Format
FrameworkTemplateAnalyzerTrackerPlaybook
Frequently asked questions
What is Voice Of Customer?
Voice Of Customer is a Claude Code skill for discovery by GTM Agents. Use to design, run, and synthesize customer feedback programs tied to journey stages.
When should I use Voice Of Customer?
Validating hypotheses before building or reworking a journey stage. Setting up a continuous feedback loop across surveys, interviews, support tickets, and community channels.
How do I install Voice Of Customer?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Voice Of Customer free to use?
Yes. Voice Of Customer is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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