DiscoveryCustomer · Research · Pain

Insight Synthesis

Use to convert raw customer feedback into compelling narratives, themes, and recommendations.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Layers qualitative quotes, quantitative metrics, and behavioral data to support each insight finding.
  2. 2Clusters related findings into parent themes mapped to specific personas and customer journey stages.
  3. 3Estimates business impact per theme (ARR, adoption, satisfaction, efficiency) with confidence levels.
  4. 4Crafts recommendations with proposed actions, owners, and success metrics for each theme.
  5. 5Builds a narrative arc with hook, evidence, and clear call to action for executive readouts.

When to use

  • Wrapping up a research study, survey, or ongoing feedback program and turning raw data into conclusions.
  • Preparing an executive readout or roadmap recommendation with prioritized themes and actions.
  • Aligning cross-functional stakeholders on the most important customer issues or opportunities.
  • Providing the narrative output that stakeholder-ops will route to product, CS, and marketing teams.

Best for

Product Marketing ManagerRevenue OperationsCustomer Success Manager

Format

FrameworkTemplate

Frequently asked questions

What is Insight Synthesis?

Insight Synthesis is a Claude Code skill for discovery by GTM Agents. Use to convert raw customer feedback into compelling narratives, themes, and recommendations.

When should I use Insight Synthesis?

Wrapping up a research study, survey, or ongoing feedback program and turning raw data into conclusions. Preparing an executive readout or roadmap recommendation with prioritized themes and actions.

How do I install Insight Synthesis?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Insight Synthesis free to use?

Yes. Insight Synthesis is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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