Retention Ltv Playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Segments the customer base into lifecycle cohorts (new, active, lapsing, churned, VIP, subscription) with KPIs per cohort.
- 2Maps an offer library with incentives tied to each cohort and margin guardrails to prevent discount dependency.
- 3Recommends channel and cadence mixes (email, SMS, push, direct mail, communities) per lifecycle stage.
- 4Maintains a testing roadmap with prioritized experiments per cohort and a measurement stack covering repeat rate, LTV, and churn.
When to use
- Designing or refreshing lifecycle journeys for onboarding, loyalty, win-back, or VIP segments.
- Benchmarking repeat purchase rates and churn signals by cohort to identify the highest-impact intervention points.
- Equipping a lifecycle team with proven offers, creative angles, and cadence guidance they can execute immediately.
Best for
Format
Frequently asked questions
What is Retention Ltv Playbook?
Retention Ltv Playbook is a Claude Code skill for revops by GTM Agents. Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.
When should I use Retention Ltv Playbook?
Designing or refreshing lifecycle journeys for onboarding, loyalty, win-back, or VIP segments. Benchmarking repeat purchase rates and churn signals by cohort to identify the highest-impact intervention points.
How do I install Retention Ltv Playbook?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Retention Ltv Playbook free to use?
Yes. Retention Ltv Playbook is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.