Cro Advisor

Description

Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing s...

What this skill does

1. 1Diagnoses revenue health by analyzing NRR, pipeline coverage, win rates, and CAC payback against benchmark thresholds.
2. 2Runs a weighted pipeline forecast model and churn cohort analysis using Python CLI scripts, outputting conservative, base, and upside scenarios.
3. 3Designs sales team capacity models covering quota-setting, ramp time, territory structure, and compensation plans.
4. 4Evaluates pricing strategy against value-based benchmarks and flags when win-rate data suggests under- or over-pricing.
5. 5Produces ARR waterfall and NRR trend reports formatted for board-level review.

When to use

• NRR has dropped below 100% for two consecutive quarters and churn root cause is unclear.
• Pipeline coverage is below 3x entering the quarter and you need a forecast you can defend.
• You are designing quota and territory structure for a new sales hiring plan.
• Pricing has not been reviewed in over a year and win rates are declining.

Frequently asked questions