RevOpsAccount · Health · Churn
Renewal Playbooks
Use to design and maintain structured renewal/save motions across segments and risk levels.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Segments accounts by ARR, health score, and risk level and maps each to a specific renewal motion (maintain, accelerate, or save).
- 2Builds trigger matrices that translate health signals into recommended plays with owners and timelines.
- 3Curates persona-specific value stories, ROI stats, and roadmap previews for QBR and EBR meetings.
- 4Outlines commercial guardrails including pricing levers, discount tiers, and deal-desk escalation steps.
- 5Tracks conversion, churn, and NRR metrics per play with a review cadence to refresh narratives quarterly.
When to use
- Building or overhauling the CS/AE renewal motion across customer segments.
- A red-tier account is at risk and the team needs a structured save plan with cross-functional owners.
- Training new CSMs or AEs on renewal messaging, proof points, and negotiation sequences.
- Prepping for a QBR or EBR and need a structured meeting brief with an executive checklist.
Best for
Revenue OperationsCustomer Success Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Renewal Playbooks?
Renewal Playbooks is a Claude Code skill for revops by GTM Agents. Use to design and maintain structured renewal/save motions across segments and risk levels.
When should I use Renewal Playbooks?
Building or overhauling the CS/AE renewal motion across customer segments. A red-tier account is at risk and the team needs a structured save plan with cross-functional owners.
How do I install Renewal Playbooks?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Renewal Playbooks free to use?
Yes. Renewal Playbooks is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Business Growth Skills
Four production-ready advisory skills covering customer success (health scoring, churn prediction, expansion), sales engineering (RFP analysis, competitive m...
Chief Customer Officer Advisor
Chief Customer Officer advisory for startups: retention decomposition (gross retention vs NRR honesty, churn root-cause taxonomy), customer segmentation stra...
Churn Prevention
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.
Cro Advisor
Revenue leadership for B2B SaaS companies.
Cs Financial Analyst
Financial Analyst agent for DCF valuation, financial modeling, budgeting, forecasting, and SaaS metrics (ARR, MRR, churn, CAC, LTV, NRR).
Cs Growth Strategist
Growth Strategist agent for revenue operations, sales engineering, customer success, and business development.