SourcingSignal · Sourcing
Persona Intel
Use to summarize persona goals, pains, proof points, and questions for call prep.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Builds a one-pager per persona covering role, priorities, KPIs, and success metrics.
- 2Maps common pains, desired outcomes, and current initiatives for each stakeholder type.
- 3Curates discovery prompts, red flags, and buying signals specific to each persona.
- 4Attaches tailored case studies, ROI benchmarks, and reference accounts per persona.
- 5Documents typical objections with recommended responses for use in live conversations.
When to use
- Preparing for a multi-stakeholder call with executive, technical, and procurement personas in the room.
- Equipping a new rep or SE with quick reference materials before they meet a specific buyer type.
- Messaging blocks need refreshing ahead of a product launch or new industry push.
- Building a discovery cheat sheet for founder-led or partner-led sales conversations.
Best for
Sales Development RepGTM Engineer
Format
FrameworkTemplate
Frequently asked questions
What is Persona Intel?
Persona Intel is a Claude Code skill for sourcing by GTM Agents. Use to summarize persona goals, pains, proof points, and questions for call prep.
When should I use Persona Intel?
Preparing for a multi-stakeholder call with executive, technical, and procurement personas in the room. Equipping a new rep or SE with quick reference materials before they meet a specific buyer type.
How do I install Persona Intel?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Persona Intel free to use?
Yes. Persona Intel is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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