RevOpsAccount · Health · Churn
Loyalty Modeling
Use to model economics, tiers, and impact forecasts for loyalty programs.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Models point accrual through purchases, missions, and bonus events against member base and transaction data.
- 2Estimates redemption burn rates, cost per reward, and liability curves across program tiers.
- 3Quantifies impact on retention, cross-sell, referral, and ARPU to support business cases.
- 4Runs base, upside, and downside scenarios with toggleable assumptions for sensitivity analysis.
- 5Produces an executive summary page with modular driver sheets ready for finance and leadership approvals.
When to use
- Designing new loyalty tiers or refreshing benefits with a financially grounded model.
- Building the business case for a loyalty program investment or expansion.
- Stress-testing point liability, breakage rates, and projected ROI before a program launch.
- Aligning with finance on liability recognition and accounting treatment for a new reward type.
Best for
Revenue OperationsCustomer Success Manager
Format
FrameworkTemplate
Frequently asked questions
What is Loyalty Modeling?
Loyalty Modeling is a Claude Code skill for revops by GTM Agents. Use to model economics, tiers, and impact forecasts for loyalty programs.
When should I use Loyalty Modeling?
Designing new loyalty tiers or refreshing benefits with a financially grounded model. Building the business case for a loyalty program investment or expansion.
How do I install Loyalty Modeling?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Loyalty Modeling free to use?
Yes. Loyalty Modeling is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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