Linkedin Formats

Description

Select the optimal LinkedIn content format and follow format-specific guidelines. Use when the user asks about carousels, video posts, text posts, polls, LinkedIn newsletters, format selection, reach multipliers, or content format specs. Do NOT use for post writing/structure (use storytelling) or posting schedule (use scheduling).

What this skill does

1. 1Ranks LinkedIn formats by reach multiplier: carousels deliver 2.5-3.5x reach, native video 1.2-2x, text-only is baseline, and external links lose 40-60% of reach.
2. 2Provides format-specific guidelines: carousel optimal at 8-12 slides, text posts best at 800-1,300 characters with a hook before the 210-character mobile fold, video at 30-90 seconds with mandatory captions.
3. 3Recommends a link-in-comments workaround for off-platform content: publish the post without the URL, then add the link as the first comment and reference it in the post body.
4. 4Generates structured design briefs for carousels and infographics with exact pixel dimensions and handoff notes for designers, including animated GIF specs.
5. 5Provides a format selection decision tree matching each content goal (maximum reach, personal story, audience research, deep-dive content) to the right format.

When to use

• You have a piece of content and don't know whether to post it as a carousel, text post, or video to maximize reach.
• You're sharing a framework or step-by-step guide and want to know the optimal carousel structure and slide count.
• You want to include a link in a post without the algorithm penalizing your reach.
• You need to brief a designer on a LinkedIn carousel or infographic and want a structured handoff document with the right specs.

Tools used

Frequently asked questions