Linkedin Ads Creative
Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence. Use when the user asks about LinkedIn ad formats, image specs, video ads, carousel ads, Thought Leader Ads, Document Ads, creative refresh, ad fatigue, or which LinkedIn ad format to use. Triggers on "LinkedIn ad format", "Thought Leader Ads", "TLA", "Document Ads", ...
What this skill does
- 1Matches ad format to funnel stage and objective: Single Image for brand and lead capture, Thought Leader Ads for mid-funnel credibility, Document Ads for gated or ungated deep content.
- 2Applies non-ad-like visual principles that blend into the LinkedIn feed and can triple CTR compared to polished branded creative.
- 3Identifies Thought Leader Ad candidates by selecting organic posts with 2-3% CTR and budgeting $100-150 per post tested over 7-10 days.
- 4Plans a creative refresh cadence every 4-6 weeks, with an immediate refresh trigger when CTR drops below 0.45% or frequency exceeds 3 per week per person.
- 5Generates structured design briefs for carousels, infographics, and animated visuals with exact dimensions and handoff requirements for designers.
When to use
- You don't know which LinkedIn ad format to use for your current campaign objective or funnel stage.
- Your ad CTR is declining and you want to diagnose whether it's creative fatigue and what to refresh.
- You want to test Thought Leader Ads and need to know which existing organic posts to promote and how much to spend.
- You're briefing a designer on carousel or infographic assets and need a structured brief with the right specs.
Tools used
Best for
Format
Frequently asked questions
What is Linkedin Ads Creative?
Linkedin Ads Creative is a Claude Code skill for content by Sacha Ranasinghe (ColdIQ). Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence.
When should I use Linkedin Ads Creative?
You don't know which LinkedIn ad format to use for your current campaign objective or funnel stage. Your ad CTR is declining and you want to diagnose whether it's creative fatigue and what to refresh.
How do I install Linkedin Ads Creative?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Linkedin Ads Creative free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.