Linkedin Ads
Expert LinkedIn Ads strategist for B2B companies.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Expert LinkedIn Ads strategist for B2B companies. Use when the user asks about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads troubleshooting, LinkedIn creative best pr...
What this skill does
- 1Routes any LinkedIn Ads question to the correct sub-skill: audiences, bidding, campaign setup, copy, creative, measurement, optimization, ABM strategy, or ads-outbound sync.
- 2Applies cross-cutting LinkedIn Ads principles to all guidance: manual bidding by default, 4-6 week creative refresh cycles, quarterly measurement windows, company lists over contact lists.
- 3Flags the most common LinkedIn Ads mistakes upfront: using Reach objectives, Audience Expansion on by default, measuring weekly instead of quarterly, and overspending on too many ads.
- 4Handles ABM-specific questions separately with budget math, intent-based campaign structure, and ads-to-outbound signaling pipeline.
- 5Provides general deliverability and strategic framing directly when questions span multiple sub-skills or involve program-level decisions.
When to use
- You have a LinkedIn Ads question but don't know whether it's a targeting, creative, bidding, or measurement problem.
- You're building a LinkedIn Ads program from scratch and want a single entry point for orchestrated guidance.
- You want strategic advice that spans multiple areas (e.g., ABM targeting plus outbound coordination plus attribution).
- Your LinkedIn Ads aren't working and you need a structured starting point before diving into a specific sub-skill.
Tools used
Best for
Format
Frequently asked questions
What is Linkedin Ads?
Linkedin Ads is a Claude Code skill for content by Sacha Ranasinghe (ColdIQ). Expert LinkedIn Ads strategist for B2B companies.
When should I use Linkedin Ads?
You have a LinkedIn Ads question but don't know whether it's a targeting, creative, bidding, or measurement problem. You're building a LinkedIn Ads program from scratch and want a single entry point for orchestrated guidance.
How do I install Linkedin Ads?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Linkedin Ads free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.