ContentSEO · AEO
Keyword Research
Use when expanding seed topics into intent-based clusters and prioritizing opportunities.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Expands seed topics into keyword clusters using auto-suggest, People Also Ask, competitor URLs, and forums.
- 2Classifies every keyword by funnel stage and intent type: informational, commercial, transactional, navigational.
- 3Scores keywords on search volume, difficulty, SERP click potential, and seasonality.
- 4Prioritizes clusters using ICE or RICE scoring tied to business impact, not just volume.
- 5Produces a cluster worksheet mapping each topic to intent, page type, and owner.
When to use
- Launching SEO for a new product or vertical and need a structured keyword map from scratch.
- Validating which content clusters justify net-new investment before briefing writers.
- Refreshing an existing keyword portfolio that hasn't been updated in 6-plus months.
- Aligning organic search priorities with a paid search team to spot shared conversion opportunities.
Best for
Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Keyword Research?
Keyword Research is a Claude Code skill for content by GTM Agents. Use when expanding seed topics into intent-based clusters and prioritizing opportunities.
When should I use Keyword Research?
Launching SEO for a new product or vertical and need a structured keyword map from scratch. Validating which content clusters justify net-new investment before briefing writers.
How do I install Keyword Research?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Keyword Research free to use?
Yes. Keyword Research is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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