Programmatic Seo

Description

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

What this skill does

1. 1Identifies the right playbook from 12 options (templates, comparisons, locations, personas, integrations, glossary, etc.) based on business context and available data.
2. 2Estimates opportunity size — page count, aggregate search volume, and data source feasibility — before any implementation work begins.
3. 3Designs page template specs with URL patterns, title/meta templates, content block structure, and unique value rules to avoid thin content penalties.
4. 4Builds internal linking architecture using hub-and-spoke models with XML sitemaps, breadcrumbs, and crawl budget management for large page sets.
5. 5Defines post-launch monitoring metrics — indexation rate, rankings, engagement, conversion — with alert thresholds and a review cadence.

When to use

• You want to rank for hundreds of keyword combinations that follow a repeating pattern (e.g., tool + location, product + use case).
• A competitor is ranking via a directory or integration page set and you want to build a matching or superior page structure.
• Your product has many integrations or serves multiple audience personas and you want each to have a dedicated, rankable page.
• An SEO audit revealed dozens of unaddressed queries following a pattern that could be addressed at scale.

Tools used

Frequently asked questions