Icp Matrix Builder
Build comprehensive Ideal Customer Profile matrices that define exactly who to target.
git clone https://github.com/kenny589/gtm-flywheel.gitDescription
Build comprehensive Ideal Customer Profile matrices that define exactly who to target. Tiering frameworks, scoring models, and segmentation strategies for precision outbound.
What this skill does
- 1Analyzes best and worst customers across 5 dimensions (firmographic, technographic, buying intent, persona mapping, engagement readiness) to identify which attributes predict closed deals vs. churned customers.
- 2Builds a weighted scoring model from customer pattern analysis, assigning point values by dimension and tier, with thresholds for Tier 1 (bullseye) through Tier 4 (stretch) and disqualification.
- 3Defines multiple ICP segments with distinct company profiles, buyer personas, intent triggers, and separate campaign strategies for each segment.
- 4Validates the scoring model against real campaign data (positive reply rate, meeting rate, close rate by tier) and flags when Tier 2 is outperforming Tier 1.
- 5Produces a versioned ICP Matrix document with quarterly iteration guidance tied to closed-won and closed-lost data.
When to use
- Launching outbound for a new product or company and need to define who to target before building any lists.
- Initial campaign data shows low conversion and you need to refine targeting criteria based on what is actually closing.
- Expanding into a new vertical or market segment and need a scoring model to tier and prioritize those accounts.
- Building the foundation for an ABM or signal-based campaign that requires precise account segmentation.
Tools used
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Frequently asked questions
What is Icp Matrix Builder?
Icp Matrix Builder is a Claude Code skill for sourcing by kenny589. Build comprehensive Ideal Customer Profile matrices that define exactly who to target.
When should I use Icp Matrix Builder?
Launching outbound for a new product or company and need to define who to target before building any lists. Initial campaign data shows low conversion and you need to refine targeting criteria based on what is actually closing.
How do I install Icp Matrix Builder?
Run the install command (git clone https://github.com/kenny589/gtm-flywheel.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Icp Matrix Builder free to use?
Yes. Icp Matrix Builder is open source under the MIT license, published in the kenny589/gtm-flywheel repository on GitHub.