Performance Analysis
Analyze outbound campaign performance across every meaningful metric.
git clone https://github.com/kenny589/gtm-flywheel.gitDescription
Analyze outbound campaign performance across every meaningful metric. Diagnose what's working, what's broken, and exactly where to optimize for higher conversion.
What this skill does
- 1Diagnoses campaign health across a 6-layer metrics stack: deliverability (bounce rate, spam complaints, inbox placement), engagement (open rate by step), response (total vs. auto-reply vs. positive reply), quality (reply classification into 8 categories), conversion (reply-to-meeting, show rate), and revenue (pipeline generated, CAC).
- 2Runs decision trees at each layer to pinpoint whether underperformance is a deliverability problem, copy problem, targeting problem, or qualification problem.
- 3Classifies every reply into a category (positive meeting, positive interest, referral, not-now, OOO, negative, angry, unsubscribe) with a prescribed action per category.
- 4Produces a campaign summary card, variant comparison table, and step-by-step performance breakdown.
- 5Applies a scale/optimize/kill decision framework based on positive reply rate thresholds.
When to use
- Reviewing campaign results after a send cycle and needing a structured diagnosis of what is and is not working.
- Positive reply rate is above 5% and you want to confirm it is safe to scale volume.
- Debugging a campaign where opens are high but replies are low to isolate whether it is a copy or targeting issue.
- Building a weekly performance report for a client or sales leadership with decision recommendations.
Best for
Format
Frequently asked questions
What is Performance Analysis?
Performance Analysis is a Claude Code skill for revops by kenny589. Analyze outbound campaign performance across every meaningful metric.
When should I use Performance Analysis?
Reviewing campaign results after a send cycle and needing a structured diagnosis of what is and is not working. Positive reply rate is above 5% and you want to confirm it is safe to scale volume.
How do I install Performance Analysis?
Run the install command (git clone https://github.com/kenny589/gtm-flywheel.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Performance Analysis free to use?
Yes. Performance Analysis is open source under the MIT license, published in the kenny589/gtm-flywheel repository on GitHub.