RevOpsAttribution · Analytics
Attribution
Use to define measurement, data sharing, and ROI reporting for joint campaigns.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Aligns UTM taxonomy, campaign IDs, funnel stages, and conversion definitions with all partner teams.
- 2Defines data exchange format, cadence, security requirements, and normalization rules between stacks.
- 3Selects and documents attribution models (first-touch, multi-touch, split, weighted) with stated assumptions.
- 4Assigns ownership for metric updates, dispute resolution, and audit trails.
- 5Packages ROI dashboards and executive narratives highlighting joint pipeline and revenue impact.
When to use
- Planning measurement strategy for a joint campaign or co-hosted event before launch.
- Reconciling attribution discrepancies between your analytics stack and a partner's reporting.
- Preparing an exec or partner report on shared pipeline and revenue contribution.
- Running an attribution dry-run before a major co-marketing activation.
Best for
Revenue Operations
Format
FrameworkTemplateWorkflowAnalyzerTrackerPlaybook
Frequently asked questions
What is Attribution?
Attribution is a Claude Code skill for revops by GTM Agents. Use to define measurement, data sharing, and ROI reporting for joint campaigns.
When should I use Attribution?
Planning measurement strategy for a joint campaign or co-hosted event before launch. Reconciling attribution discrepancies between your analytics stack and a partner's reporting.
How do I install Attribution?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Attribution free to use?
Yes. Attribution is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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