RevOpsAttribution · Analytics
Attribution Playbook
Standard operating guide for campaign tagging, attribution models, and QA.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines taxonomy rules for channel, campaign, creative, and experiment naming across all teams.
- 2Documents when to use first-touch, last-touch, linear, position-based, or data-driven attribution with trade-offs.
- 3Specifies data contracts including required fields, systems of record, and sync cadence between tools.
- 4Runs QA with sample record checks, dedupe logic validation, and cross-tool reconciliation.
- 5Manages change control with an approval workflow, stakeholder communications, and impact measurement.
When to use
- Standing up or refreshing attribution models when teams are using inconsistent UTM naming or tagging.
- Training campaign owners on tracking governance before a major campaign launch.
- Running a QA pass before or after changing attribution weights or switching measurement tools.
- Aligning marketing and finance on ROI and CAC definitions before rolling out model changes.
Best for
Revenue Operations
Format
FrameworkTemplateWorkflowAnalyzerPlaybook
Frequently asked questions
What is Attribution Playbook?
Attribution Playbook is a Claude Code skill for revops by GTM Agents. Standard operating guide for campaign tagging, attribution models, and QA.
When should I use Attribution Playbook?
Standing up or refreshing attribution models when teams are using inconsistent UTM naming or tagging. Training campaign owners on tracking governance before a major campaign launch.
How do I install Attribution Playbook?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Attribution Playbook free to use?
Yes. Attribution Playbook is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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