RevOpsExpansion · Upsell
Expansion Plays
Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Surfaces accounts ready for expansion by reading product usage milestones, idle licenses, and executive sponsor engagement.
- 2Designs play types per signal (roadmap preview, ROI workshop, packaged add-on, multi-product bundle) with matching offer incentives.
- 3Orchestrates execution across CS outreach, lifecycle nurture, webinars, and executive programs.
- 4Measures results via expansion pipeline, attach rates, ARR per account, and payback period.
When to use
- Identifying which accounts are ready for a cross-sell or upsell conversation right now.
- Designing lifecycle campaigns that move customers from adoption to value realization and revenue expansion.
- Partnering with sales and CS on QBRs, roadmap reviews, or packaging changes that create expansion opportunities.
Best for
Account ExecutiveRevenue OperationsCustomer Success Manager
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Expansion Plays?
Expansion Plays is a Claude Code skill for revops by GTM Agents. Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.
When should I use Expansion Plays?
Identifying which accounts are ready for a cross-sell or upsell conversation right now. Designing lifecycle campaigns that move customers from adoption to value realization and revenue expansion.
How do I install Expansion Plays?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Expansion Plays free to use?
Yes. Expansion Plays is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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