Executive Briefing Kit
Framework for packaging competitive updates into executive-ready narratives and action plans.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Frames competitive or market intel as a narrative: context, signal summary, threat/opportunity, and recommended plays.
- 2Layers evidence including data, customer anecdotes, scorecards, and visuals to support the narrative.
- 3Builds an action register with decisions required, owners, due dates, and resource asks.
- 4Highlights urgent risks and escalation paths with clear exec sponsor assignments.
- 5Sets a follow-up cadence with KPI tracking and retrospective checkpoints.
When to use
- Preparing a board or ELT update on competitive threats or significant market shifts.
- Summarizing competitive intel for a quarterly business review or deal war room.
- Aligning cross-functional leaders on immediate actions and required investments.
- Packaging analysis from win-loss or landscape research into a one-page executive brief.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateTracker
Frequently asked questions
What is Executive Briefing Kit?
Executive Briefing Kit is a Claude Code skill for content by GTM Agents. Framework for packaging competitive updates into executive-ready narratives and action plans.
When should I use Executive Briefing Kit?
Preparing a board or ELT update on competitive threats or significant market shifts. Summarizing competitive intel for a quarterly business review or deal war room.
How do I install Executive Briefing Kit?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Executive Briefing Kit free to use?
Yes. Executive Briefing Kit is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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