RevOpsAccount · Health · Churn
Cohort Analysis
Standard method for slicing bookings, pipeline, and retention cohorts for diagnostics.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines cohorts by acquisition channel, product tier, signup month, or segment with explicit inclusion rules.
- 2Computes and stacks KPIs (coverage, win rate, ACV, NRR, payback) across cohorts for comparison.
- 3Normalizes results for seasonality, deal size mix, or currency to surface real performance differences.
- 4Produces waterfall tables and heatmaps that highlight divergence and flag anomalies.
- 5Annotates root causes and recommended actions for each underperforming cohort.
When to use
- Diagnosing why one acquisition channel or product tier converts or retains worse than others.
- Stress-testing forecast assumptions using historical cohort behavior as a baseline.
- Preparing a board or leadership readout that compares performance across segments.
- Investigating a conversion drop-off at a specific pipeline stage within a booking vintage.
Best for
Revenue OperationsCustomer Success Manager
Format
FrameworkTemplateWorkflowAnalyzerPlaybook
Frequently asked questions
What is Cohort Analysis?
Cohort Analysis is a Claude Code skill for revops by GTM Agents. Standard method for slicing bookings, pipeline, and retention cohorts for diagnostics.
When should I use Cohort Analysis?
Diagnosing why one acquisition channel or product tier converts or retains worse than others. Stress-testing forecast assumptions using historical cohort behavior as a baseline.
How do I install Cohort Analysis?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Cohort Analysis free to use?
Yes. Cohort Analysis is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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