RevOpsExpansion · Upsell
Advocacy Roster System
Scoring and governance framework for managing reference customers and advocacy cohorts.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Scores customers across satisfaction, product breadth, results achieved, relationship strength, and legal clearance.
- 2Maintains an engagement calendar with check-in cadences, story opportunities, events, and feedback loops per advocate.
- 3Monitors risk signals including overuse, upcoming renewals, and competitive threats to protect advocate health.
- 4Tracks compliance across NDAs, consent status, brand guidelines, and incentive policies.
- 5Reports on advocate pipeline coverage by persona and industry, and surfaces influence on revenue.
When to use
- Building or refreshing a reference customer pool ahead of a sales push or analyst briefing.
- Evaluating which customers are ready for case studies, beta programs, or public speaking.
- A renewal wave is coming and you need to check advocate health before committing them to references.
- Reporting to leadership on advocacy program coverage and its contribution to pipeline.
Best for
Account ExecutiveRevenue OperationsCustomer Success Manager
Format
FrameworkTemplateWorkflowTrackerPlaybook
Frequently asked questions
What is Advocacy Roster System?
Advocacy Roster System is a Claude Code skill for revops by GTM Agents. Scoring and governance framework for managing reference customers and advocacy cohorts.
When should I use Advocacy Roster System?
Building or refreshing a reference customer pool ahead of a sales push or analyst briefing. Evaluating which customers are ready for case studies, beta programs, or public speaking.
How do I install Advocacy Roster System?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Advocacy Roster System free to use?
Yes. Advocacy Roster System is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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