RevOpsExpansion · Upsell
Advocacy Programs
Use when designing and scaling reference, story, advisory, or community programs.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Scores and segments the customer base to build an advocate roster by health, ARR, sentiment, and persona fit.
- 2Designs the value exchange for each program format (case study, advisory board, video, event spotlight).
- 3Produces a logistics checklist covering NDAs, approvals, gifting, briefing docs, and speaker prep.
- 4Tracks program impact across pipeline influence, PR reach, product feedback volume, and community growth.
When to use
- Building a new customer reference or case study engine from scratch.
- Standing up an advisory board, customer council, or community spotlight program.
- Refreshing incentives, measurement, or outreach cadence for an existing advocacy motion that has stalled.
Best for
Account ExecutiveRevenue OperationsCustomer Success Manager
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Advocacy Programs?
Advocacy Programs is a Claude Code skill for revops by GTM Agents. Use when designing and scaling reference, story, advisory, or community programs.
When should I use Advocacy Programs?
Building a new customer reference or case study engine from scratch. Standing up an advisory board, customer council, or community spotlight program.
How do I install Advocacy Programs?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Advocacy Programs free to use?
Yes. Advocacy Programs is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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