RevOpsExpansion · Upsell
Adoption Playbook
Structured guide for designing and executing customer adoption programs.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Maps persona goals, blockers, success metrics, and critical milestones for a given product or segment.
- 2Builds a play matrix showing actions, owners, cadences, and triggers at each adoption milestone.
- 3Assembles a content library covering onboarding comms, workshops, office hours, and enablement assets.
- 4Defines a measurement plan with activation, usage, sentiment, and expansion metrics plus a feedback and experiment backlog.
When to use
- Launching onboarding or adoption initiatives for a new product or customer segment.
- Standardizing how CS, product, and marketing coordinate on adoption across teams.
- Refreshing adoption strategy after a major product or packaging change.
Best for
Account ExecutiveRevenue OperationsCustomer Success Manager
Format
FrameworkTemplateTrackerPlaybook
Frequently asked questions
What is Adoption Playbook?
Adoption Playbook is a Claude Code skill for revops by GTM Agents. Structured guide for designing and executing customer adoption programs.
When should I use Adoption Playbook?
Launching onboarding or adoption initiatives for a new product or customer segment. Standardizing how CS, product, and marketing coordinate on adoption across teams.
How do I install Adoption Playbook?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Adoption Playbook free to use?
Yes. Adoption Playbook is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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