RevOpsExpansion · Upsell
Activation Map
Use to link segments and insights to GTM plays, owners, and measurement plans.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Summarizes target segments with size, characteristics, and the specific business goal driving each play.
- 2Maps recommended plays (campaigns, nurture tracks, CS programs, product changes) to segment owners.
- 3Specifies the content, tooling, and integrations each play requires before it can execute.
- 4Defines KPIs, dashboards, and review cadence for tracking play performance.
- 5Captures learnings after each play and feeds them back into segmentation and play updates.
When to use
- Translating a new customer segment or research insight into concrete GTM actions with owners.
- Aligning marketing, sales, CS, and product on who owns each segment-driven campaign.
- Tracking adoption and performance of plays launched from segmentation or retention analysis.
- Connecting segment definitions from the segmentation-framework to downstream execution.
Best for
Account ExecutiveRevenue OperationsCustomer Success Manager
Format
FrameworkTemplateTracker
Frequently asked questions
What is Activation Map?
Activation Map is a Claude Code skill for revops by GTM Agents. Use to link segments and insights to GTM plays, owners, and measurement plans.
When should I use Activation Map?
Translating a new customer segment or research insight into concrete GTM actions with owners. Aligning marketing, sales, CS, and product on who owns each segment-driven campaign.
How do I install Activation Map?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Activation Map free to use?
Yes. Activation Map is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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